Those are the words I just heard a lady say on TV this morning. Those words/thoughts symbolize the greatest scam perpetrated on the American public in the history of Madison Avenue; a stroke of genius by someone. It works and works well.
The theory being, people get a shot of dopamine when they think they have made a purchase at below the original price.
It really does not take a mathematical wiz to see the facts of this action. Marking items up to mark them down for a SALE.
Retailer J C Penney tried to stop this last year declaring no more sales, just everyday low prices. This cost the retailer millions of dollars in lost sales; they are still suffering from the experiment as the price of their stock shows.
In my youth I was told to save some of my income; put it in a bank and earn interest. This would provide me with funds for major purchases later or just a safety net for unexpected emergencies.
So, when I check out at the local grocery store and the clerk tells me “you saved $23.45 today” I am somewhat irritated. IMHO I have not saved a penny, I usually respond with, “oh good, I have been saving up for a new car and I think $23.45 is what I needed to buy the car.”
A pair of jeans; regular price $60 on sale $30. What ?